People Like Us — Autocorrected Pay Gap


Together with People Like Us, we highlighted how autocorrect failures often lead to misidentification and a sense of exclusion for individuals with diverse names.

The 'Autocorrected Pay Gap' campaign aimed to raise awareness of the ‘ethnicity pay gap’ and apply pressure to the UK government to introduce mandatory ethnicity pay gap reporting.

Using real autocorrect examples we demonstrated how subconscious bias in favour of English-heritage names affects everything from autocorrect to your monthly pay packet