Carlsberg and Liverpool Football Club have stood side by side since 1992; marking the longest-standing partnership in Premier League history. To celebrate this momentous occasion, we took a three-decade pub crawl down memory lane with some legendary players and moments from the Danish brewer’s era on the front of the Liverpool FC shirt, and of course, we celebrated the fans, who’ve been walking together with us since ‘92.
Carlsberg x Liverpool FC — Forever Fans
Since 1992, Carlsberg has been a proud partner of Liverpool FC, making it the longest standing partnership in the Premier League.
To celebrate the special season, Carlsberg is launching 6 limited edition packs inspired by some of the iconic kits from the Danish brewer’s era on the front of the Liverpool FC shirt. The 6 packs also feature some of the most celebrated players in Carlsberg and Liverpool FC history: Ian Rush, John Barnes, Sami Hyypïa, Robbie Fowler, Jamie Carragher and Luis Garcia. The designs bring in the millions of dedicated Liverpool FC fans in the form of the many songs sung not only at Anfield, but across the world.
Fan Table Talks
