We helped our UK friends from sustainable shopping platform, My Green Pod with a complete rebranding. Moving away from the more traditional look n feel of ‘save the world’ brands and into something more fun and lighthearted. It doesn’t have to be boring to shop sustainable. Fresh colours, bold typography with ink traps to reduce waste in print, a new fun and honest tone of voice, and a set of fun and a tiny bit provocative illustrations (by the kick-ass Katrin von Niederhäusern). The identity is rolled out on mygreenpod.com, in a quarterly magazine in the Guardian and other fun brand elements.